Case Studies
Client Name :
Unlimits
Category :
Unlimits | AI Goal & Habit App | Product Engineering
The Challenge
Unlimits turns a user's goals, described in plain language, into a structured plan with daily micro-tasks — a coach, habit system and task engine in one app. As they scaled, three problems surfaced: almost everything the user sees is AI-generated, so quality assurance needed real structure; every interaction carried a running cost with no clear per-feature visibility; and the team couldn't see inside a user session to replay edge cases or catch issues before users did.
What We Built
Optomize rebuilt the Unlimits AI engine from the ground up — full visibility into every user interaction, a memory system that scales, a self-tuning loop that improves the experience per user, smart cost controls, and a platform built to grow. The app gets sharper the longer someone uses it, costs less to run, and is ready for the next stage.
Platform Capabilities
- Clear visibility — Every session captured in detail — what the app did, how long it took, what it cost. When a response misses, the team sees why immediately.
- Self-healing AI — Each response is checked against how the user actually engages. The system tunes itself per user over time — no manual retraining.
- Long-term user memory — Holds goals, patterns and the gap between intent and action reliably over months, without runaway cost.
- AI research engine — Researches the internet per user in real time, surfacing guides and resources matched to where they are right now.
- Personalised notifications — Nudges timed to when each user is most likely to engage, framed around what's relevant to them.
- Smart cost controls — System redesigned to hold quality while cutting running costs significantly — savings sustained as traffic grew.
- Built to scale — AI behaviour ships with the same confidence as any app update, safety checks built in.
Closing Thoughts
- Significantly lower running costs, sustained as traffic grows.
- Improved user retention, driven by personalised, timely engagement.
- Full visibility into cost and performance per user, resolved in real time.
- A platform designed for years of user history without becoming fragile.
